Fun, fun, fun. Authors Jason Fried and David Heinemeier Hansson really wrote a compelling book here. It is cheeky, quick, easily digestible, and completely relevant to the current way business is being conducted. I highly recommend it.
They write about Takedowns, Progress, Productivity, Competitors, Evolution, Promotion, Hiring, Damage Control, and Culture in easy to read but hard hitting 1 and 2 page chapters. The advice they give is very authentic, and stresses doing small things extremely well, being original and learning to say “No.”
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